We put great emphasis on supporting our brands and key categories through promotions that excite and reward customers loyalty to our brands. Explore our promotions below to learn how our commitment to being the best extends to our marketing promotions.

SMP 'Standing Together' Promotion

SMP 'Standing Together' Promotion

We stand by our customers and recognize their efforts, especially when they go the extra mile to help their local communities during this hard time.

Award: Three shops will win $1,000 to aid in community efforts

How It Works: Post a photo of your shop helping in your community with #SMPStandingTogether

Contest runs: April 15 - May 15, 2020


Visit for more information.

Ignite Your Coil Sales Promotion

Ignite Your Coil Sales Promotion

How: Visit, watch a short video, answer a few questions, tell us who you are, and your shop is registered

Prizes: Shops: Receive a $25 Prepaid Visa® Card for every 10 Standard®, Blue Streak®, or Intermotor® Ignition Coils purchased

When: March 1 – July 31, 2020

Download Promo Flyer

Intermotor 'Import Leader' Scholarship Contest

Intermotor 'Import Leader' Scholarship Contest

Who's it for? Sixth annual contest for aspiring techs or tech students pursuing an education in automotive technology or repair with an import focus at a technical school or college.

Prizes: Four $5,000 scholarships

When: February 1 – June 30, 2020

Download Scholarship Flyer

*Application deadline extended to June 30, 2020*

Register now

2020 SMP 'Women in Auto Care' Scholarship

This year we are proud to announce our new SMP 'Women in Auto Care' Scholarship. We will be giving away two $5,000 scholarships to women pursuing a career in automotive technology or repair. We are excited to partner with Women in Auto Care (WiAC) for this program, an organization dedicated to the advancement, education and empowerment of women within the auto care industry.

Who’s it for? Women studying automotive technology or repair, or pursuing a career in the automotive industry

Prizes: Two $5,000 scholarships

When: January 1 – May 31, 2020

Download Scholarship Flyer

Register now

SMP 'Shop Team Selfie' Challenge - Anniversary Edition

SMP 'Shop Team Selfie' Challenge - Anniversary Edition

We know it takes an entire shop to get the job done day after day. That’s why we want to showcase your entire team during SMP’s 100th anniversary celebration with our special ‘Shop Team Selfie Challenge.’ You can win a prize that will benefit your entire shop.

Grand Prize: $5,000 towards your next shop appreciation event

How It Works:

  1. Take a group selfie with your technicians and employees
  2. Upload to Facebook, Instagram, or Twitter with the hashtag #MyShopTeamSelfie.

Contest closed August 30, 2019

Counterperson Sweepstakes

During the SMP 'A Century of Excellence' Counterperson Podcast Sweepstakes, listeners who correctly answer a trivia questions from our Aftermarket Insights podcast will enter a random drawing for a chance to win two tickets to a concert of their choice.

Visit for more information.

Contest closed July 31, 2019

2019 Intermotor 'Import Leader' Scholarship Contest

Who's it for? Fifth annual contest for aspiring techs or tech students pursuing an education in automotive technology or repair with an import focus at a technical school or college.

Prizes: Four $5,000 scholarships. Plus, 10 selected entrants will each win a one-year subscription to Pro Training On-Demand.

How: Visit to register.

Contest closed May 31, 2019

Intermotor Import Leader Scholarship

Standard Motor Products wants to invest in the future of the automotive import market, which is why the company announced its Intermotor Import Leader Automotive Scholarship. Starting on March 1, two aspiring technicians or tech students pursuing an education in automotive technology or automotive repair at a technical school or college will be eligible to win a $5,000 scholarship toward their tuition.

To be considered for the scholarship, students should visit There, they’ll be asked to upload a photo and, if desired, a video. They’ll also need to answer a series of automotive industry-related questions. Each entry will be judged on how relevant, creative, and thoughtful it is in regards to the automotive import market.

The deadline for applications was June, 30 2017.

Intermotor Import Leader Scholarship

TechSmart TEC2 High-Temperature Headlight Harness Assortment

Birds of a feather flock together. Now, the same can be said for High-Temp Headlight Wiring Harnesses. During TechSmart’s TEC2 promotion, you’ll receive an assortment of TechSmart®High-Temp Headlight Wiring Harnesses and a durable technician tackle box so you can conveniently store all of the harnesses in one place and access them as needed. The assortment includes pairs of all eight of our High-Temperature Headlight Wiring Harnesses, which feature high-temp connectors to prevent melting and part failure, 14 gauge wire for better conductivity, and "plug and play" fit for easier installation. Together, the assortment and tackle box exemplify TechSmart's committment to solving problems that technicians face in the bay. 

Click for details. Assortment is available November 16, 2015 through March 31, 2016, while supplies last. Contact your TechSmart® Representative for availability.

TechSmart TEC2 High-Temperature Headlight Harness Assortment

Reach for TechSmart® Challenge

Scorecards aren’t only useful on baseball diamonds. During the Reach for TechSmart® Challenge, they can also score counterpersons great prizes for making TechSmart sales. Using TechSmart’s printable scorecard, any counterperson who records the part number, sale date, and invoice number of ten TechSmart part sales will receive a $25 Citi Prepaid Visa Card. They’ll also be automatically entered into the “Reach for TechSmart®” giveaway. Prizes include iPhone 6+ devices, iPads, and FitBit Flex wireless activity wristbands. The first 1,000 counterpersons to submit a completed scorecard will receive a commemorative “Reach for TechSmart® Challenge” cap.

You can also submit a scorecard online at The promotion runs from August 1 to October 21, 2015. 

Reach for TechSmart<sup>&reg;</sup> Challenge

QWIK-SENSOR: Purchase Sensor Assortment, get TPMS Tool Free

Customers who purchase a special assortment of QWIK-SENSOR Multi-Coverage TPMS Sensors will receive a free TechSmart® T55003 TPMS Tool Kit.

QWIK-SENSOR is a new Multi-Coverage TPMS Sensor featuring easy programming, innovative technology and complete coverage. Programming QWIK-SENSOR is simple with the TechSmart® T55003. In a few simple steps, the technician can load the correct protocol on to the QWIK-SENSOR Multi-Coverage Sensor. Once the protocol is loaded, the ID of the failed unit can be ID cloned on to the sensor in under a minute.

Click for details. Promotion available while supplies last.

QWIK-SENSOR: Purchase Sensor Assortment, get TPMS Tool Free

TechSmart: TPMS Tool Software Update

Update your TechSmart® T55001 Relearn & Scan Tool and we’ll give you a FREE 1 Year Subscription! 

The Techsmart® T55001 TPMS relearn and scan tool performs the relearn process on ALL import and domestic vehicles and displays complete sensor information including: tire pressure, tire temperature, broadcast frequency, battery status, sensor ID and tire location. And now the TechSmart® T55001 TPMS Relearn & Scan Tool programs QWIK-SENSOR Multi-Coverage TPMS Sensors. QWIK-SENSOR is a new Multi-Coverage TPMS Sensor featuring easy programming, innovative technology and complete coverage.

Click for details. Contact your Standard® Representative for availability.

TechSmart: TPMS Tool Software Update

'Make It QWIK' Sweepstakes

If you have a need for speed, you should consider entering the ‘Make It QWIK’ Sweepstakes. The Grand Prize (which will be awarded to five people) is a trip for two to the Bob Bondurant® School of High Performance Driving in Chandler, AZ. Opened in 1968, the driving school features a custom 1.6-mile track designed by world champion driver Bob Bondurant. Sweepstakes winners will have the chance to race around the legendary track after they receive driving lessons from expert instructors in the school's pit-side classrooms. As consolation, five First Prize winners will receive a GoPro® HERO4 Camera and the first 2,500 people who enter will receive a commemorative ‘Make It QWIK’ TPMS cap.

The purpose of the 'Make It QWIK' Sweepstakes is to spotlight Standard's complete TPMS offering, especially its new QWIK-SENSOR line. Consisting of just three sensors, the QWIK-SENSOR line covers 94% of all Domestic, European and Asian applications, making them Standard's most advanced Multi-Coverage TPMS sensors. 

The promotion runs from April 1, 2015, to June 30, 2015. It will be supported by a national advertising program and a social media campaign. Participants may enter for a chance to win by visiting and filling out the online entry form. 

'Make It QWIK' Sweepstakes

SMP Share the App Sweepstakes

To celebrate the launch of Standard Motor Products’ SMP® Parts App, SMP is offering automotive professionals and car enthusiasts the opportunity to win some great prizes. This sweepstakes will award several Samsung Galaxy Note® 4 Phones, Apple Touch® iPods, and the first 500 entrants will receive a free Portable Phone Charger. The SMP Parts App makes it easy to find all the SMP parts you need for your vehicle on your mobile phone or tablet.

To enter the sweepstakes, visit, download the SMP Parts App (it’s free! Available on the Google Play Store and the Apple App Store), and complete the online registration form between January 15, 2015 and March 31, 2015. Share the app to your Twitter or Facebook pages and you can also earn 10 additional entries, to the sweepstakes, for every one of your friends who enter from your link.

Be sure to join the sweepstakes today to increase your chance at winning!

SMP Share the App Sweepstakes

QWIK-SENSOR: Buy 5 Sets, Get 1 Set Free

Purchase 5 Per/Car Sets (4 sensors per set) of QWIK-SENSOR Multi-Coverage TPMS Sensors and we’ll give you an extra per/car set of QS101R QWIK-SENSOR Multi-Coverage Sensors FREE! 

QWIK-SENSOR is a new Multi-Coverage TPMS Sensor featuring easy programming, innovative technology and providing 94% coverage.

Click for details. Promotion runs through March 15, 2015.

QWIK-SENSOR: Buy 5 Sets, Get 1 Set Free

Are You TechSmart? Scholarship

Are you TechSmart? Prove it! This summer, TechSmart® is looking for talented students who may be future TechSmart® techs and are looking to reward those talented individuals with a TechSmart® scholarship. Entering is easy - simply impress our judge, TechSmart® Tech John Fillipone, with the answers to our questions including why you deserve the scholarship and provide a photo of yourself. The best student entry will receive a TechSmart® scholarship.

Promotional period is August 1 through October 31, 2014. Check back for details or visit

Are You TechSmart? Scholarship

TechSmart® ‘Sell and Score’ Challenge

TechSmart® will follow up its successful mystery shopper program with another turnkey promotion designed to show appreciation for the loyalty we received towards the TechSmart® brand. We will continue to build on the “Are You TechSmart?” platform to reinforce our commitment to providing the best solutions for our customers. To continue our support of the TechSmart® line, we’re going to reward TechSmart customer counterpersons with a $25 Rebate Visa® Card for every 10 TechSmart® parts they sell during the promotion period. It’s our way of saying thank you for their support of TechSmart®.

This promotion will run May 1, through July 15, 2014. Customers should contact their Standard®/TechSmart® sales rep for details and visit

TechSmart<sup>&reg;</sup> ‘Sell and Score’ Challenge

Intermotor® Import Parts Car Giveaway

No other brand can match the import parts coverage of Intermotor®. Intermotor® is recognized as the import leader in coverage and quality, with a commitment to exact-match fit, form, and function. To drive excitement, we’re giving away the “Intermotor® Import Parts Car”, a 2014 Subaru® Impreza WRX.

In addition to our Grand Prize winner receiving a Subaru® Impreza WRX, 5 First Prize winners will receive a GoPro® HERO3+ Camera and 10 Second Prize winners will receive a Garmin NÜVI® LM with lifetime map updates.

This exciting promotion runs January 15 through April 15, 2014. Enter at

TPMS ‘Buy a Kit, Get the Book’ Promotion

When a customer purchases our new TPMS Service Tool Kit, we’ll include the TPMS ID Cloning and Reset Procedure Manual by Mitchell1, FREE! Our high-quality TPMS service Kit (TPM5010) contains all of the tools necessary to manage TPMS service, including torque wrench, torque screwdriver, and valve torque tool – all in a rugged tool case. The TPMS ID Cloning and TPMS Reset Procedure Manual by Mitchell1, (a $29.95 value) includes a full section on ID cloning, TPMS service requirement quick reference guide and more than 60 pages of the latest reset and relearn procedures.

This promotion is currently active and runs through February 15, 2014. Contact your Standard® sales representative for details.

TPMS ‘Buy a Kit, Get the Book’ Promotion